The start of the year marks the most important period in the travel industry - known as 'Peaks', which runs from January through to February. This is when travel bookings surge as consumers plan their holidays for the upcoming year. If you’re thinking about starting a travel business, here’s why launching in time for Peaks can set you up for success:

1. Take Advantage of High Demand

During Peaks, travellers are actively searching for their next holiday destinations, often looking for deals on summer holidays, city breaks, and special getaways. By launching your travel business before this time, you’ll tap into the biggest booking season of the year, capitalizing on the surge in demand. Travel agents make 30% of their yearly income during Peaks alone, so you can't afford to miss out!

2. Capture Early Bookings for the Year Ahead

Many travellers prefer to book early to secure the best prices and availability. By launching before January, you position your business to...

JetHolidays have now released their Summer 2026 programme with TUI launching theirs on the 17th October 2024. 

Our franchise owners are busy contacting their clients to let them know that they can now secure their Summer 2026 holiday with deposits as low as £60 per person. 

There are lots of benefits to our customers when booking their holidays early e.g free child places, the best flight times, the best room categories and early booking discounts. 

Being part of a travel franchise like us, we ensure you are kept up to date with information like this so that you can prepare your marketing strategy and make the most of these holiday launches. As a business we expect to see an increase in sales over the coming months with people booking their holiday for 2026 now and then spreading the cost. 

If you are looking at joining a travel franchise then now is a great time to do so in order to take advantage of customers eager to secure their Summer 2026 holiday and...

We are excited to announce that this month we are going to be paying out a record breaking commission to all our franchise owners due to the huge success in summer sales! 

Holiday sales continue to rise due to the high demand as people look to escape the disappointing UK weather. The last few months saw an increase in customers looking to book last minute getaways meaning that our franchise owners were seeing quicker commission payouts. 

As we reach the end of the school holidays we have seen a big spike in customers looking to book their holidays for next year with a range of holiday types being booked but with Cruise Holidays being one of our top selling products which is going to set our agents up perfectly for September which is often referred to as cruise month in the industry.

During cruise month we see lots of cruise companies launch new campaigns and incentives.

Holiday sales are booming right now! The poor UK weather really has set holiday sales in motion with this month set to be a recording breaking month for The Good Travel Agent. 

More and more customers are looking for last minute getaways in order to escape what has been an unsatisfactory summer in the UK! While it's normal for us to have lots of enquiries for last minute holidays we have seen a significant rise in late bookings this year and it's not all down to the UK weather. 

Usually in customers would book their holidays in advance and then pay off their holiday bit by bit, but with the current financial climate we have experienced more people saving their holiday funds and then booking what they can with the budget they have rather than booking in advance and then struggling to afford it as the time comes to make payment. 

This combined with the current weather in the UK has had a big impact on customers booking last minute in order to enjoy their summer...

On Thursday 11th July 2024 we attended Travel Weekly's Agent Achievement Awards in London where we celebrate the amazing success of the travel industry and to our delight we won a prestigious award! 

We are officially Travel Weekly's One to Watch! This is due to the impact we have had on the travel industry since starting our small business, building strong relationships, setting new standards and our innovation to change the way that travel agents work. 

To win an award within the first year of starting our business is a massive achievement and something we are extremely proud of. 

As a Travel Franchise company we pride ourselves on listening to our franchise owners to ensure they have the tools, training and support that they need in order to run a successful travel agent business from the comfort of their own home!

This award is just the start for us though, we have really high ambitions and lots more innovations on our road-map to success and we look forward to...

I often get asked about marketing strategies and how to find customers that want to book holidays. Luckily finding people who like to go on holiday is the easy part! Most people you meet will go on at least one holiday per year. 

Joining a travel franchise business like ours ensures you get full training on how to market your business, as well as being their to coach and mentor you. We help you understand what works and what doesn't to help you build a strong marketing strategy. You do not have to be a marketing guru in order to get it right, you just need to be willing to reflect, learn and adapt! 

So what are some of the strategies you can use? 

Friends & Family - Most people have a good network of friends and family and most of them will plan to go on holiday at some point. These should be your first customers, they already have a connection with you and will trust you to help them with their next trip. Booking your friends and family also help you get...

Our new partnership with Trees4Travel

We are proud to announce that we are not in partnership with the award-winning environmental company Trees4Travel

As part of our commitment to the planet we will plant one tree for every booking made with The Good Travel Agent. 

We have also created a dedicated website to help our customers travel in a responsible way. They can also calculate the CO2 emissions from their holiday and opt to plant extra trees to help reduce their carbon footprint.  

We know that customers are growing more and more conscious of the impact they have on the world and we are aware that travel has a huge impact on CO2 emissions and we want to do our part to help! 

Customers can now have the confidence that booking with us will help them be a more responsible traveller, ensuring we w can continue to travel forever. 

Visit our responsible travel page for more information - www.thegoodtravelagent.co.uk/responsibletravel 

As a travel...

Summer 2024 is almost here which means that customers are starting to look for late deals and our franchise owners are getting ready for the increased amount of bookings! 

This year we have seen a different customer booking pattern. January is usually our busiest time of year with customers booking all types of holidays but most of them are for families looking for their summer holiday, but this year was slightly different. With the current economic climate customers have been waiting to see what happens with holiday prices and have waited to book holidays closer to departure. 

As a travel franchise organisation we have been busy preparing our franchise owners for the rush giving them hints and tips on the best way to help customers find deals, time management and how to close the sale during this time. 

With a lot of customers waiting to book their holiday until closer to departure we have seen a huge increase in the amount of enquiries coming through that are...

Last week some of our franchise owners joined us in Mexico for the Advantage Travel Partnership's Annual Conference, hosted by Palladium Hotels Group. It was a fantastic opportunity to network, hear from some amazing speakers and learn more about the beautiful Cosa Mujeres region. 

After arriving at the hotel, the first afternoon was spent exploring, meeting up with friends and colleagues old and new and enjoying the epic Welcome Party.

Day Two was spent hearing from a number of speakers at the Convention Centre, diving into the world of technology, marketing and more. After lunch it was time for a 'speed dating' session, meeting with a number of suppliers and sharing ideas and expertise. It was a great way of getting to know more about the suppliers we work with and what they can offer our customers. 

Day Three saw more speaker sessions touching on consumer trends, the future of travel, AI, customer insights, the quest for adventure and of course...

As a Travel Franchise Company then we know how passionate people are about seeing the world and those who chose to partner with us are no exception! Of course you get lots of opportunities for trips but this month we are guaranteeing you a FREE Cruise for two people on MSC Virtuosa! 

This is to celebrate our new partnership with CLIA. CLIA is a fantastic association which gives incredible training, support and advice on how best to make the most out of the lucrative cruising market. Our agents have already started to take advantage of this and we are now seeing that cruising is our seventh top selling holiday! 

The cruise market can seem very complicated due to the number of different ships, destinations, cabin types and lexicon but having a CLIA membership as well as the support from our head office team there is no need to shy away from selling cruise. PLUS if you have never been on a cruise, its harder to sell the experience and that is why we are giving away a FREE...