How to find customers for your travel agency?
I often get asked about marketing strategies and how to find customers that want to book holidays. Luckily finding people who like to go on holiday is the easy part! Most people you meet will go on at least one holiday per year.
Joining a travel franchise business like ours ensures you get full training on how to market your business, as well as being their to coach and mentor you. We help you understand what works and what doesn't to help you build a strong marketing strategy. You do not have to be a marketing guru in order to get it right, you just need to be willing to reflect, learn and adapt!
So what are some of the strategies you can use?
Friends & Family - Most people have a good network of friends and family and most of them will plan to go on holiday at some point. These should be your first customers, they already have a connection with you and will trust you to help them with their next trip. Booking your friends and family also help you get your first set of advocates which will then help spread the word of your new business!
Networking Events - These are a great way to create connections within your local area. Building strong relationships with people is key when it comes to running a business, building rapport and trust with others and they are likely to book with you. At networking events you often get a chance to meet other business owners and give an elevator pitch about your business. Working with other small businesses can be a really successful way to get more referrals.
Wedding Fayre - The best way to find customers looking for their honeymoon is at a wedding fayre's. You have a captive audience of brides and grooms who are planning their wedding and therefore thinking about their honeymoon also! But....what about their hen & stag dos? Bride and Grooms often bring friends and families to these events so its a chance to talk to them about their annual holiday also.
Social Media - Facebook, Instagram, Linkedin & TikTok are all great ways of promoting your business. Making sure you are posting the right content though is vital to whether social media will drive customers to book with you. Simply posting holiday offers is not enough, you need to engage with customers and demonstrate the reasons WHY they should book with you.
These are just some of the ways you can generate business through an effective marketing strategy. When looking for a travel franchise you need to make sure you are working with someone who is going to be able to give you the best support when it comes to marketing your business. After all as a small business owner you will spend most of your time doing marketing during the early days!
