A Night to Remember at the TTG Top 50 Awards – and Why Sustainability Still Wins at The Good Travel Agent

Last night, our CEO Jake Cullum-Hollins dusted off his smartest outfit and headed to the TTG Top 50 Awards, where the biggest names in the UK travel industry gather to celebrate the very best in the business.

We were incredibly proud to be shortlisted for The Intrepid Travel Sustainable Champion Award, recognising travel companies that are making real, meaningful progress when it comes to responsible travel. And although we didn’t take home the trophy this time, just being nominated is a huge achievement – especially as one of the newer names on the block in the world of travel franchises.

So what made us stand out?

Why Sustainability Matters to Us

At The Good Travel Agent, we believe that doing business should go hand-in-hand with doing good. Since day one, sustainability has been at the core of our travel agent franchise model – not as a buzzword, but as a responsibility.

Here are just a few things that helped us get shortlisted:

🌳 We plant a tree for every holiday booking. Through our partnership with Ecologi, every single booking made by our franchise owners contributes to global reforestation efforts.

🌍 We champion responsible travel suppliers. We actively promote and prioritise tour operators and hotels who are committed to sustainability, local community investment, and environmental protection.

📦 We use eco-friendly materials. From digital-first marketing to recyclable packaging, we’re constantly reducing waste across our operations.

💚 We’re transparent about it. Our Responsible Travel page is open to everyone – because we believe being a responsible homeworking travel agency should be the standard, not the exception.

More Than Just Awards – A Movement for Better Travel

We may not have taken home the award, but being in a room full of passionate changemakers was a massive win in itself. It reminds us why we created this travel franchise: to help people build businesses they love, while doing travel better.

Whether you're looking for a more meaningful way to sell holidays, want to work from home with flexible hours, or dream of joining a network that puts people and planet first – you’re in the right place.

Ready to Start Your Journey?

Want to find out more about joining a homeworking travel agency that’s turning heads for all the right reasons? Jake would love to chat about how our travel agent franchise works and whether it’s the right fit for you.

👉 Book a meeting with Jake here

Here’s to the next chapter – and to doing good, wherever we go. 🌿✈️