Why You Need to Launch Your Travel Business Now
The start of the year marks the most important period in the travel industry - known as 'Peaks', which runs from January through to February. This is when travel bookings surge as consumers plan their holidays for the upcoming year. If you’re thinking about starting a travel business, here’s why launching in time for Peaks can set you up for success:
- Take Advantage of High Demand
During Peaks, travellers are actively searching for their next holiday destinations, often looking for deals on summer holidays, city breaks, and special getaways. By launching your travel business before this time, you’ll tap into the biggest booking season of the year, capitalizing on the surge in demand. Travel agents make 30% of their yearly income during Peaks alone, so you can't afford to miss out!
- Capture Early Bookings for the Year Ahead
Many travellers prefer to book early to secure the best prices and availability. By launching before January, you position your business to help clients take advantage of early bird deals and prime travel slots. These bookings will provide you with a steady income stream throughout the year and help you build lasting relationships with repeat customers.
- Maximise Marketing Impact
Peaks is when the travel industry’s marketing efforts ramp up, with many brands promoting their offers to eager travellers. Launching prior to this period means you can ride the wave of consumer interest and enthusiasm. A well-timed marketing campaign highlighting exclusive deals, personalized packages, or niche travel experiences can attract a flood of customers looking to book their next adventure.
- Build Brand Recognition Early
Starting your travel business in time for Peaks gives you the opportunity to establish your brand presence when potential clients are most engaged. With so many people actively searching for travel options, this is the perfect time to raise awareness about your services. The exposure you gain during this period can set the tone for the rest of the year, helping you stand out from competitors.
- Lock in Long-Term Clients
You'll find your customers often plan multiple trips throughout the year. By launching in time for Peaks, you can secure bookings not just for one trip but for multiple holidays. This gives you the chance to develop strong relationships with clients early on, increasing your chances of becoming their go-to travel advisor for years to come.
- Capitalize on Trends and Offers
The Peaks season is when many suppliers, such as airlines and hotels, offer the best discounts and promotions. By launching your business before this time, you can provide customers with attractive travel packages that offer excellent value.
- Position Your Business for Success
Peaks is the most profitable time of the year for travel businesses. Launching before this period positions your new business to take full advantage of the market’s busiest and most lucrative time. This head start can give you the momentum to build a successful travel agency from the very beginning.
In summary, launching your travel business in time for Peaks is a strategic move that allows you to capitalise on the highest demand, attract early bookings, and build lasting client relationships. By getting in on the action during the travel industry’s busiest season, you set the stage for a strong, profitable year ahead.
